Industry Tips: Crowdfunding

When you really want to make a change, you will find a way to make it happen. De La Soul did just that by turning to Kickstarter to fund their newest album. Now I would say this may be the worst example I could use being that this is De La Soul, but more musicians are doing the same thing. One album that I myself backed would be from Angie Johnson (Sing for You). Which was back in 2012, so you can already say that the community has grown and there are more people willing to be apart of anything they enjoy. 

So when we go back to De La Soul, they were out of the game for so long, and to think out of 11,000+ people. They still managed to obtain $600,874, which is somewhat unheard of for an independent project backed by the fans. 

Now I am simply using De La Soul and Kickstarter as examples, but there are already many artists and different crowdfunding websites around. Now with the pros come cons, meaning while there are musicians looking for help to fund their projects. There are also con artists looking to taint the community. The only way to filter them out would be contact information and the rewards given for the levels of backing. Sadly, there are people that fall to those games, but it happens frequently.

Now doing research on the types of crowdfunding online, I came across different categories of sites. You have sites like Indiegogo, RocketHub, and Kickstarter that are set up for a simply investments or donation. Then you have the sites like SoMoLend and Endurance Lending Network where people are lending to you based on you paying them back. Last but not least, we have Equity Investments level sites, which in itself are just a more complicated why to put you in more debt.

Overall, crowdfunding exist about anywhere online, and it doesn’t matter how current you are or not. If people are willing to be apart of your movement, the money will follow. So there is no excuse to why you cannot fund a project.